Attending the Fancy Food Show in New York is not for the weak of mind, heart or stomach. It fills a cavernous 675,000 sq ft jammed with over 180,000 products from 2500 exhibitors representing 81 countries. Whew! You have 3 days to explore and find the lucky ones that will make it back to your shop. You either want to run out screaming or sigh and take a toothpick and start tasting, regretting those reservations you made for dinner because, let’s face it, you won’t be hungry for hours after the convention floor closes.
Exhausting as it is, I do get the chance to meet vendors, see new product and compare products through tasting. This is a godsend when trying to determine which is good enough to make it onto the shelves of Fancifull or be designed into one of our gift baskets. I once was sold on a cherry in liquer that had good packaging. Two rows over there was another manufacturer, with a simple label, but oh my, they were so much better. There was no contest.
I really am a bit crazy about tasting and finding the best. I found a fantastic cheese from Utah that is rubbed with espersso beans giving it a slightly sharp flavor that melts as you hit the more mellow cheese. Next booth over was the guy from Colorado who made wild boar sausage better than what I ate recently in Italy. Sampling, comparing and talking gives me an opportunity to get to the heart and soul of the food, rather than buying due to convenience, marketing or a glitzy package.
The number of artisan producers who had booths at the show surprised and thrilled me. This is an industry ruled by the big boys, who mass produce with often more care to the bottom line than the quality of the product. (I do have to say there are some big companies who do it right, I don’t want to slight them or anyone making a great tasting product). I am proud of the number of American Craftsmen out there who are creating cheese as good if not better than Europe and the chocolate makers sourcing fair and good chocolate as well as the many women I met starting their own baking companies. The good ones really stand out – small doesn’t always mean better which is why tasting the product is an imperitive. Their passion and dedication is contagious and I can’t wait to share their products with you. I delight in introducing you to new artisans and delicious food, it is a mission with me, and one which we can all savor.